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Term: Advertising -> Unique Selling Proposition/point
Term:

Unique Selling Proposition/point

Definition:

A highlighted benefit of a product which makes it stand out from all rival brands.

Related terms:

Lockbox

Maturity date

Useful articles:
»Testing and Tracking Your Marketing Strategies
»Diffusing Price Objections
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»Going Wide & Deep With Cross Selling & Up Selling


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