Home : Terms : Article : Calculators Advertising : Contact us
Home > Terms > Advertising > Unstructured Observation

Term: Advertising -> Unstructured observation
Term:

Unstructured observation

Definition:

A respondent's recall of a brand name, commercial, etc. without any cues or prompts from the interviewer. The answer list is not read.

Related terms:

Prepaid expenses

International Qualification Examination

Useful articles:
»Increase Your Selling Time
»The 16 Financial Commandments for CEOs
»Why Trade Shows Fail and What You Can Do About It
»Marketing Miracle Phrases


Salary
Amortization
Car Cost


Browse by categories
Accounting
Advertising
Banking
Bankruptcy
E-Commerce
Economics
Finance
Law
Investment
Insurance
Marketing
Real estate
Statistic
Trade
Purchasing


ABCDEFGHIJKLMNOPQRSTUVWXYZ

Featured Articles:
Marketing
Over the years, I have observed many salespeople and their routines – daily, weekly, monthly and yearly. It is my belief that many salespeople waste a great deal of time. Some of the common ti... [ more... ]
Marketing
You are up to your ears in responses from your marketing programs. You and your staff are overloaded, budgets are due and the major trade show in your industry is right around the corner. You can&#... [ more... ]
Marketing
or years, I have been hearing people use the word “professional”  – especially when they are referring to salespeople. This doesn’t mean that it doesn’t a... [ more... ]
  Disclaimer | Privacy | Terms of useCopyright © 2004-2005 E-terms.com