Values and lifestyles research

Definition:

A research method which psychologically groups consumers based on certain characteristics such as their values, lifestyles, and demographics.

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Fear in Public Speaking

I was beside myself and anxious beyond reason that Saturday morning years ago. Queasy stomach, lightheaded, people passing in a blur, talking. I nodded absently, hearing nothing.
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Empowerment, The Key to Exceptional Service

An individual without information cannot take responsibility; an individual who is given information cannot help but take responsibility. Jan Carlzon, CEO, Scandinavian Airlines
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Handle Occasional Referral Resistance with Ease

People, you included, bring a great deal of baggage to the referral process. So, every now and then you'll find someone who is uncomfortable with you asking for referrals. I suggest that you adopt ... [ more... ]

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