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Term: Advertising -> Volume Discount
Term:

Volume Discount

Definition:

The price discount offered advertisers who purchase a certain amount of volume from the medium--e.g., page or dollar amount in magazines.

Related terms:

Business Combinations

Distributor

Useful articles:
»Inquires Become Sales: Are You Getting Your Share?
»Better Customer Relations Improve Sales
»Advertising Costs Getting Too High?
»Curing Disorganization


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