A technique used in the radio broadcast industry that uses highly descriptive words to evoke images in reading material as an attempt to place the listener into the scene.
As the economy rolls on, IT sales myths still permeate technology and professional services sales forces trying to hit their forecasted sales quotas. Like urban myths, many of these business belief... [ more... ]
A client asked me recently, "How do you negotiate when you can't afford to lose or walk away? How do you handle a union contract negotiation, or demands from your biggest customer, or the real... [ more... ]