Let me teach you the unethical gambits that people can use to get you to sweeten the deal. Unless you're so familiar with them that you spot them right away, you'll find that you will make unnecess... [ more... ]

Buying power. We all have it. Love to use it. It’s what credit cards, ATMs, and now the internet has created. We love that rush of decision-making power—"Yes!" People love to ... [ more... ]

Customers today are better, smarter purchasers. They also have more purchasing requirements. They won't accept seconds and they're not going to stay with a supplier who isn't meeting their needs. C... [ more... ]