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Your stomach sinks to an all-time low as you realize you face the daunting task of building support for your organization within your community.  It could be for growing an association’... [ more... ]

With the addition of the Internet as a marketing channel, you probably have questions about what role online marketing or the Internet should play for your company and how much of your marketing bu... [ more... ]

You probably think I am going to say something like, "The customer is always right."  Right??  Wrong.

I have many philosophies when dealing with customers, but I de... [ more... ]