Expected rate of inflation

Most b-to-b marketers appear to spend 90-95% of their budget on image, awareness and lead generation, and only 5-10% on database marketing. I think this budgeting approach is dead wrong.
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It has been said, You are only as strong as your Rolodex. Well, for most of us, a computer and a software program have replaced the Rolodex.

We establish, maintain, and utilize network... [ more... ]

Some critics question the moral and ethical value of asking machines to act like humans. Conversely, I believe in the unlimited potential of human beings.  “Sales Training 101” t... [ more... ]