The basic principle of insurance. The payment that people receive after a mishap leaves them in the same financial position as they were before they suffered the loss.
Last month we discussed building credibility and trust at your website, so that visitors feel comfortable buying from you. That is half of the battle. The more important part is increasing the life... [ more... ]
When Positively Outrageous Service was first published, several of my friends asked me why I had written a manual that my competition could use against me. "What if your competitors read the b... [ more... ]