I read recently that every human thought originates from either love or fear. The more I thought about it, the more true it became. I began to apply it to business - after all, every business succe... [ more... ]

The most successful sales and marketing approaches are based on common sense. There is genius in their subtle simplicity. They may at first appear to be common knowledge and easy to implement, howe... [ more... ]

Essentially, to motivate a piece of equipment to operate, you need to give it the proper source of energy and to push the start button. If only people were so easy. Authors like Bob Nelson, in &quo... [ more... ]