As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer ... [ more... ]

Many companies preach a good game of customer service, yet are really signaling right and turning left. They have all kinds of signs and slogan around stating that "The customer is number one.... [ more... ]

Many beginning business owners think that advertisements are the only REAL way to get people to know about themselves and their businesses. Experience will show, however, that there hundreds of way... [ more... ]