Tom Richardson and Augusto Vidaurreta are revolutionizing business strategy with Relationship Asset Management (RAM). They explain their approach in Business is a Contact Sport, in bookstores Septe... [ more... ]
Imagine for a moment outgoing NESA President Rick Segel's logo: a caricature of his head coming out of a zipper. It's clever, funny, and intriguing - exactly like Rick. It's an effective corporate ... [ more... ]
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my ... [ more... ]