"Those who enter to buy, support me. Those who come to flatter, please me. Those who complain, teach me how I may please others so that more will come. Only those who hurt me are displeased bu... [ more... ]

Imagine for a moment outgoing NESA President Rick Segel's logo: a caricature of his head coming out of a zipper. It's clever, funny, and intriguing - exactly like Rick. It's an effective corporate ... [ more... ]

Customers buy from you because of a distinct advantage you bring to the table over your competition. It is important that you identify this advantage and build on it to grow your business. What do ... [ more... ]