How kid-friendly are you?  Whether you’re marketing to children or their parents, the more hospitable your business is to children, the more sales you’ll make.  For example,... [ more... ]

OK, I admit it. I was going to title this Handling Jerks. But the truth is, most customers, even the tough to love ones are just like us. They didn't start out to make things difficult. It just hap... [ more... ]

Every outstanding achievement starts with a minority of one. When Mohammed Ali announced I am the greatest, only he believed it. And he believed it from the marrow of his bones. Then he prepared hi... [ more... ]