One of the most powerful trade show marketing tactics that will catch the eye of prospects walking the floor is strategic use of the word "New."  After all, a primary reason companie... [ more... ]

"Those who enter to buy, support me. Those who come to flatter, please me. Those who complain, teach me how I may please others so that more will come. Only those who hurt me are displeased bu... [ more... ]

Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember... [ more... ]