Business-to-business marketers, like their counterparts in the consumer sector, know the effectiveness of database marketing in communicating with decision makers. What they may overlook is the key... [ more... ]

Mandy*, a bright, attractive professional woman, had a fear of speaking in front of groups. Recognizing that her feelings of vulnerability and

self-consciousness were limiting her po... [ more... ]

What Paper or Computer Files Should You Keep?

Judy Cullins c. 2004 All Rights Reserved

As business people we must deal with a great deal of paper and inform... [ more... ]