Before the Internet, most all advertising followed the pattern of a one-way street. Advertising was an extension of marketing, and information flowed in one direction: from the advertiser's mouth/h... [ more... ]

Why?

This may be the most compelling word of all. "Why?" The answer to it gives meaning to whatever preceded it. Children ask "why" of everything. Parents pretend t... [ more... ]

It’s a sticky situation. A prospect, a site visitor, or just a casual acquaintance asks for your help or advice on something. You gladly give it, thinking it’s a one-time "favor.... [ more... ]