Award

During a recession, few retailers can afford to sit around waiting for business to walk in the door. If you do, your business will suffer. Even worse, some business go out of business. Why? Because... [ more... ]

Every single contact your organization has with its customers either cultivates or corrodes your relationship. That includes every letter you send, every ad you run, and every phone call you make. ... [ more... ]

1. Discuss specific benefits your prospect would gain that would allow them to meet the needs they've outlined. Customers do things for their reasons, not yours. You might have a hundred good reaso... [ more... ]