Brand Name

Definition:

A product name which serves to identify that product as having been made by a particular manufacturer. A trade name.

Related terms:

Future Contract

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Marketing

One On One Branded Email Communications - Problems and Solutions

"Most branded email services and software today require technical understanding and high price tags. However, within the last year a few new branded email software and service providers have c... [ more... ]

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Treat Me Like an Old Bag! Please!

Have you ever had your luggage "lost" by an airline? Have you ever looked closely at the faces of the people who are reporting their "lost luggage" in one of those little rooms ... [ more... ]

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Your Website and Your Customer

Before the Internet, most all advertising followed the pattern of a one-way street. Advertising was an extension of marketing, and information flowed in one direction: from the advertiser's mouth/h... [ more... ]

Term: Purchasing -> Brand Name