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During a recession, few retailers can afford to sit around waiting for business to walk in the door. If you do, your business will suffer. Even worse, some business go out of business. Why? Because... [ more... ]
The management gurus all say to do it. You know that you should. "But, darn it, " you say to yourself, "this is a tough business. Empowerment is nice as a concept when you are ... [ more... ]
With the addition of the Internet as a marketing channel, you probably have questions about what role online marketing or the Internet should play for your company and how much of your marketing bu... [ more... ]