Commodity

Today’s businesses are losing customers and employees in record numbers.  Customer loyalty is on the decline, but many companies are treating the symptoms instead of the causes of ... [ more... ]

Many salespeople make lots of promises or benefit statements while trying to sell a new prospect. People like to buy, but resist being sold to. A key concept to keep in mind while selling is that t... [ more... ]

To be successful in your sales career you must learn to develop trust and rapport quickly with your prospects. People want to do business with people that they feel understand their needs and treat... [ more... ]