Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the kno... [ more... ]

Was it a comedy?  A tragedy?  A monologue or a documentary?  A hit? Or was the show cancelled?  We are not talking about the latest effort from Hollywood or New York, but your l... [ more... ]

CPR CPA CTR... what does it all mean? What it means is dollars "out" of your pocket instead of "in" to your pocket. Advertising dollars are gaining in value, meaning the regular... [ more... ]