1. Discuss specific benefits your prospect would gain that would allow them to meet the needs they've outlined. Customers do things for their reasons, not yours. You might have a hundred good reaso... [ more... ]

Unless you are using an off-the-shelf shopping cart application, chances are that you or your developer will be customizing at least some element of your payment application to meet your specific n... [ more... ]

Using the "iron-hand-in-the-velvet-glove" approach to create win/win negotiation is one of the most overlooked ways to save money and generate instant equity when you purchase.  ... [ more... ]