You might be wondering what on earth an elevator speech is and why you would want to develop one? Simply put, your elevator speech is a concise, powerful statement clearly defining what you do, and... [ more... ]

Not every would-be homebuyer has good credit. But many of them still get a mortgage loan; they just pay more for it. Unfortunately, the growth in lending to credit-impaired (sub-prime) borrowers ha... [ more... ]

Undeniable fact: Almost everyone tends to do business with people they know and like. That's why one of the most important facets of your small business marketing program should be developing and u... [ more... ]