Power Negotiators know that anytime the other side asks you for a concession in the negotiations, you should automatically ask for something in return. Let's look at a couple of ways of using the T... [ more... ]

Some people equate the cost of an item to its value. Others

comparison shop to try to find the best price. Maybe both are correct in a way, but most people try to look at the whole pi... [ more... ]

You are up to your ears in responses from your marketing programs. You and your staff are overloaded, budgets are due and the major trade show in your industry is right around the corner. You can&#... [ more... ]