You're so mad you could spit. That #*^$% company got your order wrong again. You're gonna fire off a letter that'll make made their head spin. Nobody's gonna treat you like that!

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One successful young man I interviewed at a financial planners' meeting told me, "I used to be in another industry. I went into financial planning when I was thirty-three years old, joining my... [ more... ]

There you are -- standing before a new audience -- yearning to reach each person with your ideas. How are you to do this? Gerry Spence in his "How to Argue and Win Every Time," showed me ... [ more... ]